A local Australian surf business, The Smart Leash Co was born in 2015 after it's founder spent decades travelling the world chasing the best waves on the planet. During that time, he went on surf trips in North America and Mexico including multiple snow seasons in British Columbia. After snapping a lot of surf leashes in that time, he quickly became frustrated with the disposable consumerism mindset of the surf industry. Mainly because broken surf leashes have a lot of reusable parts that almost always end up being thrown out into landfill.
In 2015 he came up with the name Smart Leash Co and started working on designing the first range of Smart Leashes to create an alternative to the incumbent surf brands mass producing disposable surf leashes.
The Smart Leash Co is making strides in the reusable surf leash market by creating quality and premium surf leashes that can be reused and repaired to reduce the amount of waste that goes into landfill and ultimately ends up in our environment and waterways.
Check out our range of Smart Leash Co sustainable surf leashes here.